Brief description
REINFORCE aims at creating a series of cutting-edge citizen science projects on frontier Physics research, with citizen scientists making a genuine and valued contribution to managing the data avalanche. Thousands of citizens will be engaged in the research done in Large Research Infrastructures through a participatory design methodology that will take into account the special characteristics of different target groups, their barriers and constraints, their perceptions and biases and their attitudes and knowledge regarding science.
Our role
Trust-IT is responsible of the overall Communication and Dissemination strategy of the project spanning from a tailored Social Media plan, event management and organisation, Stakeholder Engagement campaigns (mostly addressing Research institutions operating in the field of Physics, Marine and Ocean study and seismology), to Videomaking and virtual events.
Results
The REINFORCE communication and dissemination project has achieved the following results at the end of its second year:
- 500+ followers on Twitter and 700+ on LinkedIn make for a thriving social media community;
- 40+ press releases issued;
- 30+ active collaborations with relevant stakeholders;
- Participation to 10+ sectorial conferences and third-party events;
- 10 marketing collaterals produced (flyers, brochures, posters);
- 4 webinars featuring the project's demonstrators.
Onboarding your target communities to ensure uptake of research solutions requires a structured approach, deep analytical skills and the design and implementation of communication and engagement plans made up of a mix of techniques and tools.
If you need to identify and build the perfect audience for your research activity and boost your community, contact us, we’ll be happy to help.
