Strength in diversity: Trust-IT's multicultural approach to excellence

21 Feb 2024
Languages at Trust-IT

At Trust-IT Services and COMMpla, with over 50 employees from 11 different nationalities, we believe that our diversity is our strength, leading to both personal and professional growth. The interplay between openness and creativity in our multicultural environment not only enhances problem-solving and innovation but also improves conflict resolution. By adopting a culturally sensitive approach, we've fostered an inclusive atmosphere that values every individual's contribution, promoting understanding and dialogue. This has resulted in more positive relationships and behaviors across our team, underlining the power of diversity in driving our collective success.

We are thrilled to share some exciting news about our ongoing commitment to growth and excellence here at Trust-IT Services. This week, we embark on an interactive internal training program focusing on intercultural communication, reinforcing our dedication to fostering effective communication in our global partnerships. While the training itself is internal, we want to share this journey with our community, as it reflects our ongoing dedication to growth and collaboration.

Why Intercultural Communication Matters

In the dynamic landscape of international business, effective communication is more than just language proficiency. It's about understanding cultural nuances, adapting to diverse communication styles, and relating to others.

The impact of intercultural awareness in business is substantial. According to a survey by the Society for Human Resource Management (SHRM), companies with comprehensive diversity and inclusion programs, including intercultural communication training, experience increased innovation, employee satisfaction, and overall financial performance.

Our internal training covers:

Cultural Awareness: We will delve into the richness of diverse cultural backgrounds, gaining a deeper appreciation for the values that shape our international collaborations.

Effective Cross-Cultural Communication: We will explore communication strategies through interactive exercises such as re-writing emails to make them more appropriate to the receiver's cultural context, ensuring clarity and mutual understanding.

Conflict Resolution: We will share insights to address potential misunderstandings, with practical exercises to navigate conflicts and promote a harmonious working environment even in the face of major cultural differences.

Adaptability: Enhancing our flexibility to different cultural norms will be a key focus, with self-evaluation exercises to better understand our relative position to other communication styles, allowing us to navigate global projects with ease.

The reciprocal relationship between openness and creativity in multicultural environments suggests that cultural openness can positively impact creativity and conflict resolution. A culturally sensitive approach fosters a safe and inclusive environment, enhancing individuals' creative contributions and promoting intercultural understanding and dialogue. This cycle leads to more positive intergroup attitudes and behaviors, showcasing the benefits of embracing diversity in fostering innovation and problem-solving.

Furthermore, cultural diversity within teams has been linked to increased innovation. Studies have shown a positive relationship between individualism and innovation, indicating that cultural diversity, when managed effectively, can lead to higher patenting intensity and innovative outputs. Teams with high cultural diversity are cited more frequently, suggesting that the diversity of ideas promotes greater innovation. The management of culturally diverse teams requires attention to cultural competence, which can enhance team effectiveness and innovation outcomes.

Fostering cultural awareness involves immersing oneself in diverse backgrounds to value global collaboration. It's crucial to adapt communication strategies for clear, mutual understanding across cultures. Addressing misunderstandings proactively through tailored conflict resolution practices is essential for maintaining harmony. Moreover, being adaptable and understanding one's own communication style relative to others facilitates smoother navigation of global projects.


Our role

By investing in this interactive intercultural communication training, Trust-IT Services is reinforcing its commitment to creating a workplace environment that values diversity and inclusivity. We believe that the improvement of our intercultural competencies not only enriches our professional relationships but also strengthens the success of our international collaborations, as a study from MIT Sloan has shown the importance of intercultural experience in leadership for the success of a team.

Discover our commitment to Excellence

Let's have a chat!

Publication date: 21 Feb 2024

Article by

Diego Dylan Domenici

Communication, Dissemination, & Outreach Specialist